February 15th 2006 Posted in
General
Have you seen the Apple commercial that lets everyone know that they’re switching to Intel? It’s been out for a while now, though I never really paid any attention to it as I don’t pay much attention to boring commercials and I already knew long before they started showing them that the change was happening. When I saw it last night though, I couldn’t hep but notice how terribly snobbish it is.
The commercial says, about Intel chips: “For years, it’s been trapped inside PCs…dull little boxes…performing dull little tasks.” It then says that now that they’re in a Mac, there’s a whole world of new possibilities.
Now, if you could tell me exactly what a Mac can do that a PC can’t, then I’d be amazed. They’re both computers. They can both perform all of the same functions. In fact, they’re pretty much using the same hardware. That’s not to say that mac and PC hardware are completely interchangeable, but it’s mostly the same stuff made slightly differently to interface with the different system. The only thing that’s really different between the two right now is the CPU architecture. This is a big one, mind you….software won’t execute across different architectures. But they’re still both just computers at heart.
That leads to the only real difference that the end user sees….the software. There is certainly a difference there. But the software does lend an argument about how much better Intel chips will be in Macs…
If the only real difference right now is architecture, then obviously that difference will no longer exist with Macs running Intel chips. What you essentially end up with is a PC branded with the Mac name. Don’t get me wrong, it’s running mac software, in a mac box, and using those funky mac keyboards and mice. But it’s still pretty much a PC on the inside. Not that I imagine hardware will be compatible between the two even now. But then, I heard they’re even using a standard Intel chipset, so maybe…
Which means really…..who the hell cares? It doesn’t really matter much to most people what exactly is inside. Their switch to Intel really means they’re getting a dual core chip which (they claim) gives them a whole lot more processing power than they used to have. But it doesn’t particularly matter who makes that chip…just that it work.
Speaking of which, Apple had a great opportunity to relive their glory days (when they lost the home computer race) and make all of their old software completely incompatible with their new Mac. They didn’t do it though. They’ve got some piece of software set up to “convert the programs on the fly”…. Realistically, if they have enough power, they can just emulate everything if they want to. At least they learned their lesson about compatability.
The only amazing new possibilities here is that macs may now be able to run PC software and PCs may be able to run Mac software. That should distinguish the Mac…
Their site explaining the switch even throws out more hype saying “Powered by the most advanced Intel chip, your new Mac will do all those things that only Macs can do.” But when a Mac is essentially a PC, what does that mean exactly?
And “What’s an Intel chip doing in a Mac? A whole lot more than it’s ever done in a PC.” Sure, now it can do things like browse the web, and do word processing, and watch and edit video, and playback music and… It’s all rather ridiculous.
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